Web Redesign for Outdoor Voice

Challenge

Revamp the fitness apparel website to improve user experience, increase engagement, and boost online sales.

Solution

• User Research: Analyzed customer behavior and preferences through surveys and heatmaps to identify pain points.

• Fresh Visual Design: Introduced a modern, energetic look with bold typography and vibrant colors that align with the fitness brand.

• Improved Navigation: Simplified category browsing and added filters for easier product discovery.

• Streamlined Checkout: Optimized the checkout flow to reduce friction and cart abandonment.

• Content Enhancement: Upgraded product images and descriptions, plus implemented SEO best practices.

Results

• Achieved a 25% increase in online sales within two months.

• Reduced bounce rate by 18%.

• Received positive user feedback on site usability and design aesthetics.